Google vs ChatGPT: The Battle for Digital Dominance

In the realm of artificial intelligence, two titans have emerged as frontrunners: Google and ChatGPT. While Google has long been synonymous with search and digital services, ChatGPT, developed by OpenAI, has disrupted the landscape with its powerful language processing capabilities. In this blog post, we will delve into the competition between Google and ChatGPT, exploring…

Read More

AI Disrupting Digital Marketing: Transforming Strategies and Customer Experiences

Artificial intelligence (AI) has emerged as a game-changer in the field of digital marketing, revolutionizing the way businesses interact with customers and execute their marketing strategies. By leveraging AI technologies, businesses can analyze vast amounts of data, automate processes, personalize customer experiences, and optimize marketing campaigns. In this blog post, we will explore how AI…

Read More

Marketing Plan Impact on Startups: Real-Life Example of a Not-Popular Brand

A well-executed marketing plan plays a crucial role in the success of startups, especially for not-so-popular brands trying to make a mark in the market. By effectively promoting their products or services, startups can generate awareness, attract customers, and differentiate themselves from the competition. In this example, we will explore how a strategic marketing plan…

Read More

Block & Chisel and the Challenges of an Inconsistent Business Model

Block & Chisel, a lesser-known furniture retailer, faced significant challenges due to an inconsistent and fragmented business model. With multiple retail locations and an online presence, the company struggled to maintain a cohesive brand identity and customer experience across its different channels. The company initially gained recognition for its unique handcrafted furniture pieces, catering to…

Read More

Dominating the Digital Landscape: 5 Assertive and Bold Marketing Trends in 2023

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. As we delve into 2023, it’s time to embrace bold and assertive strategies that will captivate audiences and drive results. From emerging technologies to shifting consumer behaviors, this blog explores five cutting-edge digital marketing trends that are set to…

Read More

Human Capital Strategic Management

Introduction Human capital is an important company asset that leads an organisation to go further; human capital strategic management also develops competitive advantage for the company to battle with other competitors in the market. As an advisor to the human resources management function of Netnovation sdn, bhd, this report is based on the groundwork of…

Read More